Ask FRED (demo) · by CaskAid

Ask FRED

Fault Recognition & Expert Diagnosis

by CaskAid

Demo. An example rep with made-up pubs and figures. Nothing is saved to a server, sent or charged. Ask FRED launches on Friday 30 October.

FREDCaskAid cellar expert

How much beer a pub should hold for one pump (on the bar, in the cellar and on order), so there's always a cask conditioned and ready, without over-ordering. Same sum as the CaskAid app.

Pints sold a week on this pump

When do they order, and when does it arrive?

Order dayDelivery day

Next day delivery
Whatever day they order, it arrives the next day (counts as 2 days)

Conditioning days Cask size

Casks they already hold (cellar + on order)Count a part-used cask on the bar as a fraction, e.g. 0.5. They use a cask breather

Work out what to charge per pint, or check the margin a pub is really making. A scratchpad: nothing is saved. Same sums as the CaskAid calculator.

Cask size Pints per cask

Cost per cask (£) Target GP % Or: the price they charge now (£, optional)

Show prices

Remembered on this phone. GP and cash margin are always worked out without VAT.

Before a pub adds a handpull, check it can sell a cask while the beer is still at its best. Once a cask is on sale, it's usually best within 3 to 5 days (follow the brewery's advice).

Pints a day they'd sell on the new pumpA fair guess. Some of these may come from their other beers.

Days a cask stays at its best once on sale

3 days is the safe rule. Longer only if the brewery says so, or they use a cask breather.

Beer poured away (pull-throughs, line cleans, casks that went off, returned pints) is money down the drain. Show the pub what it adds up to.

Pints wasted a weekAll cask lines together. A line clean alone can waste a pint or two a line. Price of a pint (£, what they charge)

Show a customer exactly which part you mean. Tap a part to zoom in on it. Tick the parts you want to send them.

Send a pub a short form for a faulty or damaged cask. They add the reason, a photo of the label, the batch number and how much is left, and it comes back to you as a tidy ullage report.

PubPick one of your pubs or type a new one. Beer (optional)

Ullage requests you've sent

Walk round the cellar and bar with the pub. Anything marked No goes on their report with what to do about it.

Pub Who you're showing it to

Type of visit

Based on the kind of checks Cask Marque inspectors look for. This is not a Cask Marque inspection and is not connected with Cask Marque.

Send a pub its own FRED link. When a beer plays up, they try FRED first. If they're still stuck, FRED sends you everything they've already checked.

Pub Contact's first name Send it by If they're still stuck, send me a summary of what they've checked Show our brewery name and logo on the pub's FRED Team subscriptions

Pubs with your FRED link

Already on the phone to the pub?

Start the problem in FRED yourself and answer what you already know. Then tap Send to the customer from here: the pub's link opens at that point, with your requests for photos or a video.

Not sure they know which part you mean?

Open What's what, tick the part (the shive, a hard peg, the regulator…) and send it. They see it zoomed in on a drawing, and can send you a photo of theirs.

Got an ullage to sort?

Send the pub an ullage request. They fill in the cask details and add photos, and you get a report ready for the brewery's quality team.

When a pub uses your FRED link, you see what happened: sorted without a visit, or still stuck with every check they've already done and any photos they added. Ullage requests the pub has filled in land here too.

Allowances reset on the 1st of each month. Safety answers (gas alarm, cleaner in the line, cooler faults) are always free and never count.

Refer and earn

Your code is on every report and QR code. 5 or more paying pubs = Ask FRED Rep free. 10 or more = Premium free, when Premium launches.

Get pubs to join CaskAid with your code. They get 20% off their first 3 months. Once 5 of them are paying, Ask FRED Rep is free. Get to 10 and Premium is free too, when it launches. No cash, no vouchers.

Your code and link

Demo pattern, not a real QR code. The link is pretend.

Your rewards

Pubs that joined with your code

Your employer

I work for , and my employer knows I may get free Ask FRED for referring pubs to CaskAid.

The rules, in short

A referral is a pub that joins CaskAid with your code. It counts once it has paid its first month (not when it signs up), and that payment has stood for 30 days. If it's refunded in that time, it doesn't count.
5 or more paying pubs = Ask FRED Rep free, for as long as they keep paying.
10 or more paying pubs = Ask FRED Premium free when Premium launches, for as long as they keep paying.
If a pub stops using CaskAid, it stops counting.
Pubs that join with your code get 20% off their first 3 months of CaskAid.
You can't refer your own pub or yourself. A pub counts for one person only.
No cash, credit or gift cards.

Draft rules. Full terms would sit in the Ask FRED rep agreement.